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MTR
“Smart Links, Liveable Cities”
Sustainability Campaign

Background:
The Mass Transit Railway Corporation is a leading local company that has been always contributing to a more sustainable future. MTR releases its 15th annual sustainability report. This publication is regarded as a channel for communicating with its stakeholders, including the government sectors, its business partners, staff and the general public. The report aims to lift its corporate transparency as well as reveals core values and long term development in the social, economic and environmental aspects of MTR.

Design Rationale:
As a publicly-listed company which operates a mass transit railway system to meet Hong Kong's public transport requirements, MTR continues to be responsive to different opinions. This time, it shapes our thinking and way of life through stories. The theme title of 2017 is “Smart Links, Liveable Cities”. A wide range of sustainable initiatives from MTR are presented as an imaginative city map format. The cover design, which features numbers of iconic places and objects, expresses the effort that MTR contributing to our city. The idea highlights the significance of customers to the company. In the inner pages, info-graphics facilitate information delivery. Furthermore, interactive PDF documents are created to provide our online readers with a dynamic reading experience with buttons, hyperlinks, and page transitions.

Outcome:
MTR sets an example to other corporations in the industry in creating an effective communicative approach with its stakeholders. The concept, content, structure and design are highly rated by leading figures in the sustainable field. An innovative and reader-friendly report is presented.

Visit online version:
https://www.mtr.com.hk/sustainability/2017rpt/en/corporate/sustainability/2017rpt/home.php

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T  (852) 2887 1286

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Unit 504, 5/F, Eastern Centre,
1065 King's Road,

Quarry Bay, Hong Kong.
(A1 exit, Tai Koo MTR)
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Strategic Digital Partners:Vision DesireONEEPAGE

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